YouTube program paves new methods for content creators to earn revenue on platform

Web Desk
ISLAMABAD: YouTube announced the expansion of its monetisation system with YouTube Partner Program (YPP). YouTube shared that it is expanding the platform’s monetization system to allow more creators to join the program by new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.
With this new chapter, YouTube now offers ways for over 2M partners to make money. The expansion of the partner program will enable more opportunities for creators and artists on the platform in all types of different creative formats.
Starting from early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will be able to enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. The long-from content creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. The expansion brings the new level of YPP with lower requirements
YouTube also announced first-of-its-kind revenue sharing model for Shorts. To reward the creators, the platform in 2023 will move away from a fixed fund and doubling down on a unique revenue sharing model for Shorts for both current and future YPP creators.
Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing.