By Qasim Ali
LAHORE,:Punjab Chief Minister Maryam Nawaz Sharif on Sunday announced the establishment of Punjab Film City spanning 50 acres in Nawaz Sharif IT City, Lahore, marking a major initiative aimed at revitalizing Pakistan’s film and creative industries through a modern, integrated production ecosystem.According to the announcement, the Punjab Film City will be the country’s first fully “end-to-end” media production hub, bringing together film, television, animation and digital media facilities under one roof. The project is designed to provide state-of-the-art infrastructure to support the entire production chain, from filming to post-production.The chief minister stated that advanced visual effects (VFX) and post-production facilities will be developed locally to reduce dependence on foreign services. The Film City will also feature modern studios, sound stages, purpose-built sets, and comprehensive shooting spaces, including a central lake to support diverse filming requirements.
In addition, convention halls will be constructed to host international events, film festivals and award ceremonies. The project will also include a media trade hub along with dedicated film and music schools aimed at developing skilled professionals for the industry.CM Maryam Nawaz said the initiative would generate thousands of direct and indirect employment opportunities while promoting growth in emerging sectors such as animation, gaming and digital media.She described the project as a landmark step toward strengthening the creative economy by integrating talent, technology and business on a single platform.The project will be completed in phases, with further details expected to be announced soon.
